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Google Has Ignored the Keywords META Tag for Years

Major Search Engines Ignore the Keywords META tag.

For years, I've been using a few online tools to analyze my web pages to check for Search Engine Optimization (SEO). I've always suspected that page content was more important than anything you could ever place in the META tags, but today I was sent an article that put my suspicion to rest. On the Google Webmaster Central Blog there's an article from September 21st, 2009 titled "Google does not use the keywords meta tag in web ranking".

I've never really trusted any of these SEO tools 100%, but they do come in handy to analyze a few things, like page description, links and page size. It's a good way to tweak the layout, but I never rely on the meta tag warnings they might display. It's all about content, page titles, links and link titles, image names and image alt text and how they all relate. If you do a good job on that, then your ranking should do well.

The other cool thing about this article? It's a great tool to have in your arsenal when some SEO company tells your client you've done something wrong on a web site. The first thing these companies like to point out are the keywords meta tag. They do this to try and scare the client into using their service... now I have a little proof that these types of companies are worthless.

Thanks notjustanotherjones for the heads up!